Melbourne Copywriter

Web Content and Design

Red China Business is a firm of consultants that helps companies do business in China.

The brief: create a content rich website that serves several purposes:-

Provide a means for customers to contact them via the web.

Enhance the firm's credibility with prospects, customers and associates.

Provide a range of useful information on Chinese business matters. This needs to be of sufficient quality, depth and breadth to attract web traffic from search engines and generate enquiries.

Content for the site was researched and written by Sound Fab Media, we also designed and built the site.

The first of serveral development phases (basic design and content set) was completed in February 2008.

To visit the site follow this link: Red China Business 

Catalogues and Advertorials

Bunnings Warehouse is a large chain of DIY superstores. They're a household name in Australia - equivalent to B&Q in the UK and the USA's Lowes or Home Depot.

The brief : create a simple, substantial and practical guide to saving water around the home that can be used as a means to promote their extensive range of water saving products.

This 28 page booklet includes a home water survey, a step by step guide on installing a rainwater tank, information on water recycling techniques,  gardening tips and more besides.

Print Advertisements 

Bosch is well known brand and the world's leading manufacturer of power tools for the DIY market.

The brief: to create a full page print ad to support the pre Christmas product launch of a new multi- purpose power tool.

There were no other specifications other than that it should conform to the Bosch house style.

The tool has some novel and very useful applications, so the ad focused on illustrating those uses.

Brochures and Flyers

Wisewoulds Lawyers are one of Melbourne's leading commercial law firms. 

The brief: the firm had just recruited one of Australia's foremost experts on Competition (antitrust) Law. They needed a simple brochure to promote his seminars and compliance advisory service to senior directors of large Australian corporations.

The target market tends to be inundated with slick, glossy brochures bearing images of nice looking corporate types in plate glass offices. These usually go straight into the waste paper basket. Therefore, to give the brochure curiosity value and make it as eye catching as possible, we commissioned a courtoom sketch artist to draw a director in the dock of the Supreme court. 

We also used the front page challenge directors' knowledge of vital points of law - questions they need to be able to answer correctly to avoid ending up like the unfortunate gentleman in the illustration.

The brochure is an A4 trifold with six panels.